NAVIGATING DIFFICULT CONVERSATIONS IN REAL ESTATE
Â
Â
Build Trust, Clarity and Connection - Even in the Toughest Client Moments
5-Hour Interactive Training | For Real Estate Professionals -Virtual Class
Â
IF YOU ARE TIRED OF...
- Clients ghosing you after pricing conversations...
- Feeling pressured to "fix" every problem...
- Struggling to stay calm when clients get emotional
Then this course is for you
Â


 A PROVEN 5-STEP FRAMEWORK FOR GUIDING TOUGH CONVERSATIONS
Â

 TACTICAL EMPATHY TOOLS TO HELP YOU NAVIGATE ANY CONVERSATION
Â

 OUTCOME DETACHMENT STRATEGIES
Â
By the End of This Course, You'll be able to:
- Lead emotionally charged conversations without fear or attachment
- Deliver "No" without damaging the relationship
- Make clients feel heard, understood and empowered
- Stop over explaining and start listening at a deeper level
Limited Seats Available - Reserve Yours Now
RESERVE YOUR SEAT $199.00What's the schedule?
Â
The program starts on Thursday, June 12th and meets Thursday's from 12 - 1 PM PT for 5 weeks. (*No class on June 26th)
Â
June 12th | Week 1: The Mindset Shift — Letting Go to Show Up
Welcome and course overview
-
- "Tough conversations are rarely about the words. They're about the emotions underneath."
- Internal obstacles that block connection:
- The need to fix
- Desire to be liked
- Needing to be right
- Fear of being wrong
- Attachment to outcome
- Overuse of logic
- Fear of disappointing others
Negativity bias
June 19th | Week 2: Empathy as the Starting Line — Creating a Safe Space
- Why safety matters in communication
- How tone, calmness, and presence deactivate the client’s fear response
- Five Levels of Listening:
- Level 3: Logic
- Level 4: Emotion
- Level 5: Feeling Understood
- Tools: Tone, pace, silence, curiosity
 July 3rd | Week 3: Making Clients Feel Understood — Tactical Empathy in Action
- What is tactical empathy?
- How to get to “That’s right”
- Tools:
- Mirroring
- Labeling emotions
- Summarizing
- Emotional validation vs. agreement
July 10th | Week 4: Introducing Logic — Only After They Feel Safe
- Why logic fails when used too soon
- Guiding vs. Convincing
- Empowering through clarity, not control
- “When emotions go down, logic goes up.”
July 17th | Week 5: Framework Integration — From Theory to Practice
- Review the full framework:
- Create safety
- Deep listening
- Address emotions
- Introduce logic
- Empower decision-making
- Curiosity > Control
- Empathy > Outcome
- Process > Results
Â
Meet your Instructor - Brandon Roberts
Real Estate Broker I High-Performance Coach I Negotiation Strategist
Brandon has trained hundreds of agents to master the human side of Real Estate—by listening better, leading harder conversations, and getting paid what they’re worth.Â
“You don’t need better scripts. You need a better way of showing up.”
Reserve Your Seat
Whats Included:
Â
âś… 5 Hours of Live Coaching
âś… Course Workbook & Printable Framework
âś… Real-World Roleplay Scenarios
âś… Access to Recording (Virtual Sessions)
Â